In case you’re trying to view previous campaigns that ran in Meta, you are able to do so by following these steps. Moreover, this text will information you on tips on how to entry your previous campaigns and acquire beneficial insights into their efficiency.
First, log in to your Meta Adverts Supervisor account. When you’re logged in, click on on the “Campaigns” tab within the left-hand navigation menu. This can present you an inventory of all of your present and previous campaigns. To view a selected marketing campaign, merely click on on its identify. Then you’ll be able to view the marketing campaign’s particulars, equivalent to its goal, funds, audience, and outcomes. Moreover, you may as well obtain a report of the marketing campaign’s efficiency.
Viewing your previous campaigns could be useful for a lot of causes. First, it could possibly provide help to to trace your progress and see how your campaigns have carried out over time. Second, it could possibly provide help to to establish areas for enchancment. Third, it could possibly provide help to to develop new methods for future campaigns. By taking the time to view your previous campaigns, you’ll be able to acquire beneficial insights that may provide help to to enhance your Meta promoting efforts.
Making Knowledgeable Selections Primarily based on Marketing campaign Knowledge
Analyzing the efficiency of previous campaigns can present beneficial insights for future advertising efforts. Meta presents instruments that assist you to view and consider the outcomes of your promoting campaigns, enabling you to make knowledgeable choices primarily based on information.
Marketing campaign Goal Metrics
Perceive the precise targets of every marketing campaign, equivalent to rising model consciousness, producing leads, or driving conversions.
Attain and Impressions
Observe the quantity of people that have seen your adverts, together with each natural and paid impressions.
Engagement Metrics
Analyze how your viewers interacted along with your adverts, together with clicks, likes, feedback, and shares.
Conversion Knowledge
Measure the variety of actions taken by customers after seeing your advert, equivalent to web site visits, purchases, or kind submissions.
Viewers Breakdown
Phase your viewers primarily based on demographics, pursuits, and behaviors to establish the simplest concentrating on methods.
Aggressive Evaluation
Examine your marketing campaign efficiency to related campaigns run by rivals to establish areas for enchancment.
A/B Testing
Use Meta’s A/B testing instruments to experiment with totally different advert variants, messaging, and concentrating on choices.
Price Evaluation
Observe the price of your campaigns, together with advert spend, value per click on, and price per conversion.
Return on Funding (ROI)
Calculate the ROI of your campaigns to find out the profitability of your advertising efforts.
| Metric | Description |
|---|---|
| Attain | Quantity of people that have seen your advert |
| Impressions | Variety of occasions your advert has been displayed |
| Web site Clicks | Variety of occasions customers have clicked in your advert and visited your web site |
| Conversion Price | Proportion of customers who’ve accomplished a desired motion, equivalent to making a purchase order |
| Price per Click on (CPC) | Common value to get one particular person to click on in your advert |
| Price per Motion (CPA) | Common value for a consumer to finish a desired motion |
The best way to View Handed Campaigns That Ran in Meta
To view handed campaigns that ran in Meta:
- Log in to your Meta Adverts Supervisor account.
- Click on on the “Campaigns” tab.
- Use the “Filter” menu to pick out the specified marketing campaign standing, equivalent to “Accomplished” or “Ended”.
- The filtered checklist of campaigns can be displayed.
You possibly can additional refine your search through the use of the next filters:
- **Marketing campaign Identify:** Seek for a selected marketing campaign identify.
- **Date Vary:** Specify a date vary to filter campaigns that ran throughout a specific interval.
- **Finances:** Filter campaigns primarily based on their every day or lifetime funds.
- **Goal:** Filter campaigns primarily based on their promoting goal, equivalent to “Model Consciousness” or “Conversions”.
Folks Additionally Ask about The best way to View Handed Campaigns That Ran in Meta
Why cannot I see my previous campaigns in Meta Adverts Supervisor?
There are just a few the reason why you may not be capable to see your previous campaigns in Meta Adverts Supervisor:
- **You are not logged in to the proper account.** Be sure to’re logged in to the account that owns the campaigns you are making an attempt to view.
- **The campaigns have been deleted.** Campaigns which have been deleted can now not be considered in Adverts Supervisor.
- **You do not have permission to view the campaigns.** In case you’re a member of a workforce, chances are you’ll not have permission to view the entire workforce’s campaigns.
How can I get better deleted campaigns in Meta Adverts Supervisor?
Deleted campaigns can’t be recovered in Meta Adverts Supervisor.
How can I export information from previous campaigns in Meta Adverts Supervisor?
You possibly can export information from previous campaigns in Meta Adverts Supervisor by following these steps:
- Go to the “Campaigns” tab.
- Choose the campaigns you wish to export.
- Click on on the “Export” button.
- Select the specified export format (CSV or Excel).
- Click on on the “Export” button once more.
The exported information can be saved to your pc.
